Toxic Love

Directed by Jezy and Fitsum Beza, with Fitsum serving as Director of Photography and Amanewal Ashenafi as Editor, Toxic Love is a visually charged exploration of passion, heartbreak, and the fine line between affection and pain. Through evocative lighting and intimate framing, the video captures the tension of an emotionally entangled relationship — portraying the cyclical nature of toxic love with both tenderness and intensity.

Shot on the Sony FX3 in 4K, the production makes powerful use of contrast and movement to reflect the emotional volatility of the story. The visual language shifts between calm and chaos — soft silhouettes transition into sharp bursts of light — echoing the emotional highs and lows of the lyrics.

Toxic Love went on to earn a nomination for Best Video at the East African Music Awards, highlighting its impact and the strength of its visual narrative. The project exemplifies Fitsum’s mastery of blending emotion with cinematic expression, making music videos that feel more like short films than traditional visuals.